In the digital age, the way a website looks and feels can have a significant impact on its success. One way to make a website stand out from the competition is by using illustration. Illustration can be used to add visual interest and personality to a website, making it more engaging and memorable for visitors. It’s also a great antidote to using the same tired stock photography.
Custom illustrations can be used to create a brand personality and help to distinguish a website from its competitors. This can be especially effective for small businesses or niche websites that want to establish a strong visual presence. Using custom illustrations can also help to make a website more engaging and memorable, which can lead to increased user engagement and higher conversion rates.
Illustrations can be used as background images, icons, or other design elements to add visual interest and personality to a website. This can be particularly effective for e-commerce websites, where illustrations can be used to showcase products in a unique and engaging way. By using illustration in the design of a website, businesses can create a more visually appealing and memorable user experience, which can lead to increased engagement and sales.
Search engines consider a website’s uniqueness when determining its ranking, so using illustration can help to make a website stand out from its competitors. This can help to improve the website’s visibility in search engine results pages (SERPs) and drive more traffic to the site.