Usability and user experience (UX) are critical aspects of web design that for obvious reasons, continue to be a buzzword in the world of web design. They refer to the ease of use and accessibility of a website or application, and the overall satisfaction of the user. As technology continues to advance and user expectations continue to increase, it’s important for businesses and designers to keep usability and UX at the forefront of their design decisions.
With the increasing number of users accessing the internet from their mobile devices, it’s important for websites and applications to be optimized for mobile use. This includes designing for smaller screens, using larger font sizes, and simplifying navigation.
Another area seeing continued growth and innovation is the use of artificial intelligence (AI) and machine learning (ML). These technologies can be used to create personalised and intuitive experiences for users, such as personalised recommendations or intelligent search functionality.
Another trend in usability is the use of progressive web apps (PWA) which are web apps that can be accessed through a browser and they can be installed on mobile devices like native apps. PWAs provide an app-like experience and can be used to create a more seamless experience for users.
And in the coming year we can expect to see a greater emphasis on accessibility and inclusive design. This includes designing for users with disabilities, such as providing alternative text for images, and designing for users with different languages and cultures.
