Summer Screens open air cinema has been leading the way in open air cinema since 2011, bringing its events to some of the country’s most beautiful and unusual locations. From the lawns of stately homes and ornate gardens, to the ruins of medieval abbeys and cathedrals, Summer Screens takes open air cinema to some pretty spectacular places.
We have worked with the organisation for years, helping with their initial launch as Cult Screens back in 2012 and have supported them as they’ve grown, from just one venue to seventeen and growing.
The client wanted to refresh their offering, building on the progress made as Cult Screens, moving focus towards a more mainstream, family orientated market. We were tasked with helping them to re-address the brand, looking at the strength of the Cult Screens brand and using this as a foundation to build a fresh new look.
The name Summer Screens was selected and the work started on the visual identity, developing a look and feel that spoke of warm summer’s nights spent outside with friends and family. We started by creating a logo design that was more of an evolution of the old logo as opposed to something completely different, ensuring that followers of Cult Screens events could tell this was a connected venture and thus would be of the same quality.
Once the visual identity was created we worked to flesh out their brand guidelines and work started on the website.
The website was build as a responsive mobile first, WordPress design, combining great functionality with search engine optimisation and and easy to use content management platform. We utilised Summer Screens’ content and photography to great effect. We wanted to give the visitor an accurate and enticing impression of how well put together these events are.
We created a custom multi-event management platform for Summer Screens, meaning events could be created and assigned to venues very easily and efficiently. This platform is something we built, ourselves within WordPress and hope to use again on other websites looking to manage multiple events. The event management system was full of features including image uploads, venue description, social media links and sold out options.
We worked with See Tickets to integrate the See tickets selling platform and ran a search engine optimisation audit across the site prior to launch.
The website was launched and has since gained great momentum online, moving up the Google rankings organically. We placed URL redirects from the previous Cult Screens website to make good use of its previously built up SEO momentum. This combined with our ongoing digital campaign management means Summer Screens should enjoy a successful summer season this year.
Let’s hope the weather is as good as last year!!
Tickets are on sale now, so if you are interested in booking tickets then make sure you head to https://summerscreens.co.uk/ to check out the full listings.
If you are looking to create an event and ticket selling platform, or want help with any of your web and branding projects then get in touch.