Visit Reading Christmas Campaign 2022 & 2023

Campaign wrapper . copywriting . illustration . Signage . Social media assets

This campaign was commissioned by Reading’s Economy & Destination Agency (REDA) to encourage people from Berkshire and the surrounding areas to visit Reading over the festive period. We developed the “Twelve ways of Christmas” concept to cover all the unique events and activities happening in Reading. A family-friendly illustration style and a strong colour pallet were used across all promotional material to give the campaign an easily recognisable look and feel.

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Creating a Narrative for Reading

In the evolving landscape of place marketing, understanding a location’s narrative is crucial. It’s not just about creating logos or catchy slogans; it’s about weaving a compelling story that resonates with both residents and visitors.

Visit Reading Christmas Campaign 2022 & 2023

Campaign wrapper . copywriting . illustration . Signage . Social media assets

Creating a Narrative for Reading

In the evolving landscape of place marketing, understanding a location’s narrative is crucial. It’s not just about creating logos or catchy slogans; it’s about weaving a compelling story that resonates with both residents and visitors.

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