Project Summary
This campaign was commissioned by Reading’s Economy & Destination Agency (REDA) to encourage people from Berkshire and the surrounding areas to visit Reading over the festive period. We developed the “Twelve ways of Christmas” concept to cover all the unique events and activities happening in Reading. A family-friendly illustration style and a strong colour pallet were used across all promotional material to give the campaign an easily recognisable look and feel.
We Delivered
- Campaign wrapper and concept
- Illustration
- Copywriting
- Printed collateral
- Web banners
- Social media assets
